Stellantis | The Car Nut Chronicles https://carnutchronicles.com Home To Dedicated Auto Enthusiasts of All Shapes and Sizes Mon, 06 May 2024 04:02:09 +0000 en-US hourly 1 https://i0.wp.com/carnutchronicles.com/wp-content/uploads/2023/03/cropped-shift-868980_1920.jpg?fit=32%2C32&ssl=1 Stellantis | The Car Nut Chronicles https://carnutchronicles.com 32 32 215941338 Dodge Ram SRT-10 with a Viper Engine Are Now Less Than a New Ford Maverick https://carnutchronicles.com/car-review/dodge-ram-srt-10-for-the-price-of-a-new-ford-maverick/?utm_source=rss&utm_medium=rss&utm_campaign=dodge-ram-srt-10-for-the-price-of-a-new-ford-maverick Mon, 06 May 2024 04:02:05 +0000 https://carnutchronicles.com/?p=1996 There are so many practical and efficient small pickup trucks on the market these days, such as the Ford Maverick. Yet, there stands the Dodge Ram SRT-10, a remnant from the long lost era where raw power and amazing street presence reigned supreme. This behemoth of a muscle truck represents a time that defied the norms of sensibility in pickup design; a true antithesis to the values upheld by today’s environmentally conscious. With its V10 engine striped from beneath the hood of the Dodge Viper, the Ram SRT-10 wasn’t about subtlety or fuel efficiency—it was about making a statement loud

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There are so many practical and efficient small pickup trucks on the market these days, such as the Ford Maverick. Yet, there stands the Dodge Ram SRT-10, a remnant from the long lost era where raw power and amazing street presence reigned supreme. This behemoth of a muscle truck represents a time that defied the norms of sensibility in pickup design; a true antithesis to the values upheld by today’s environmentally conscious. With its V10 engine striped from beneath the hood of the Dodge Viper, the Ram SRT-10 wasn’t about subtlety or fuel efficiency—it was about making a statement loud and clear, both in sound and performance.

I find myself longing for the golden days of street trucks like the Ram SRT-10, Ford Lightning, and their ilk. I believe this is a sentiment shared by many. These trucks were engineered not just for utility but for unapologetic speed and street credibility. They carved a niche into the automotive world, and by combining the utilitarian charm of a pickup with the thrill of a sports car, built something great. Something memorable. Despite their impractical nature for the modern eco-friendly lineups, their appeal lingers, fueled by nostalgia and a genuine appreciation for their unique place in truck history. We now have something new to thank; the passage of time and the effects of depreciation. These are leading enthusiasts to find that acquiring a Ram SRT-10 today can be as attainable as purchasing a new, more modest (and less fun) pickup.

Key Takeaways

  • The Dodge Ram SRT-10 stands in bold opposition to contemporary small, efficient pickups.
  • Street trucks like the Ram SRT-10 blend utility with the exhilaration of performance driving.
  • Depreciation has made the once cost-prohibitive muscle trucks more accessible.

Exploring the Dodge Ram SRT-10

The powerplant at the heart of the Dodge Ram SRT-10 contains a formidable 8.3-liter V10 engine – happily donated from the Dodge Viper. This pickup truck hosts only a half-ton payload, but 500hp and 525-lb-ft of torque is more than enough to make it a force to be reckoned with both on the highway and drag strip.

Performance Specifications:

  • Engine: 8.3-liter V10 (Viper Engine)
  • Horsepower: 500 hp
  • Torque: 525 lb-ft
  • Transmission: Six-speed manual (Tremec T-56)
  • Drive: Rear wheels

Dodge’s engineers meticulously modified the Viper’s beastly engine, fitting it into the Ram’s frame with changes to the exhaust manifolds, oil pan, and other essential components. They achieved all of this without compromising the engine’s integrity. The regular cab models feature a robust six-speed manual transmission, delivering you solidly into your seat-back and creating a driving experience that’s increasingly rare in modern pickups.

Chassis and Driving Dynamics:

  • Cab: Regular cab short bed (Quad cab version available)
  • Acceleration: 0-60 mph in 4.9 seconds
  • Top Speed: 154 mph (Fastest stock mass-produced pickup truck)
  • Wheels: 22-inch Pirellis

Despite its hefty size and muscle, drivers will find both the steering and the clutch surprisingly manageable; the truck offers a precision and ease that belies its immense power and dimensions. I found this to be a relief, as many modern clutches are stiff and forced. It’s truly a performance-focused pickup, capable of making a 13.6-second quarter-mile.

Distinctive Features:

  • Start: Red starter button
  • Gear Shift: Viper shift knob
  • Trim: Sportier, muscle-bound design

While an automatic, quad cab variant of this model was later released, purists (and need-for-speed gearheads like me) often prefer the visceral experience offered by the regular cab version with a manual gearbox. This truck has an undeniable charm — an ode to the audacious spirit of its time — and remains within reach for those looking to own a slice of automotive history or just looking to roast some rubber on a Saturday.

How Much Are We Talking?

If you’re in the market for a performance-oriented pickup truck, by now you’re probably familiar with the Dodge Ram SRT-10, we’ve obsessed over it the last few paragraphs. This muscular vehicle, powered by the same engine as a Dodge Viper, can often be found on the pre-owned market for prices that rival those of a new 2024 Ford Maverick XLT, or the XLT Hybrid (and no one wants one of those). For example, a well-maintained Ram SRT-10 with a history of regular brake services and a solid underbody fetched $24,500 at a recent Bring A Trailer auction. This specific truck displayed a few cosmetic blemishes, maintaining a good overall condition despite having over 100,000 miles on the odometer.

A review of recent sales shows various prices reflecting the vehicle’s condition, mileage, and history:

Vehicle DetailsSale PriceAuction SiteMileageNotes
Black Ram SRT-10, Regular Cab$23,500Bring A Trailer73,000Minor Carfax note
2004 Ram SRT-10$28,351Hemmings Auctions67,374Clean Carfax, lower mileage

At another Bring A Trailer event, a regular cab Ram SRT-10 went under the hammer for just $23,500 despite having a varied registration history across several states and Canadian provinces. Still, the price remained attractive partially due to a slight Carfax mishap — a mismatch in the mileage data due to a conversion error between miles and kilometers. Their loss, not the buyers fault that Carfax can’t do math.

Dodge Ram SRT-10 with hood up

For those less inclined towards black, patience can pay off. Occasional listings show up for Ram SRT-10s in other hues, commanding prices within the reach of a mid-range new pickup, demonstrating auctions like Mecum to occasionally feature comparable deals.

It’s clear that the Ram SRT-10 can occasionally be found for a steal at various auctions, presenting an appealing alternative to buying new for those who appreciate low mileage, value, and power in their trucks. So please don’t buy a hybrid. Please.

Potential Issues with the Ram SRT-10

The Ram SRT-10 boasts notable performance and a robust design, but like all vehicles, it has a few areas where issues may arise. Common concerns for these trucks include:

  • Fuel Efficiency: Owners should expect lower gas mileage, sometimes reaching as little as eight miles per gallon.
  • Maintenance Costs: Generally, the Ram SRT-10 does not require costly upkeep.
  • Harmonic Balancers: Early on, some vehicles had issues with harmonic balancers, but this is likely resolved in units that have seen regular use.
  • Oil Cooler Lines: With time, the oil cooler lines may begin to leak. However, replacements are readily available for a reasonable cost.
  • Transmission: Both manual and automatic gearboxes are present in these models. The manual version offers a six-speed gearbox, while the automatic is a four-speed.
  • Additional Features: It’s equipped with power steering, air conditioning, and a CD player. Standard suspension system ensures a stable ride.

While navigating potential maintenance, the predominantly manual transmission provides an engaging driving experience for enthusiasts.

Evaluating the Purchase of a Dodge Ram SRT-10

The Dodge Ram SRT-10 is not a one-size-fits-all type of vehicle. It’s a niche powerhouse for those who have a penchant for high performance and aren’t deterred by its thirst for fuel. Housing an 8.3-liter V10 engine, similar to one you’d find in a Dodge Viper, this truck offers a rare combination of speed and capability.

Key Considerations:

  • Power and Performance: Expect a robust driving experience with a truck that can sprint with the best of sports cars.
  • Fuel Economy: It’s not the choice for the frugal-minded. Its large displacement engine will require frequent fuel stops.
  • Potential Value: In the used car market, it holds appeal for collectors or automotive enthusiasts looking for a unique ride with muscle car DNA.
  • Utility: While not primarily meant for it, the truck can still manage to haul and tow to a reasonable extent given its build.

Prospective buyers should weigh the costs of ownership, like fuel and maintenance, against the sheer driving pleasure and uniqueness that come with a truck of this calibre. The Dodge Ram SRT-10 is, indeed, a statement piece in an automobile collection, promising a blend of excitement and practicality for the right owner.




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The post Dodge Ram SRT-10 with a Viper Engine Are Now Less Than a New Ford Maverick first appeared on The Car Nut Chronicles.

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2025 Dodge Charger Daytona ICE Powered Hellcat Killer Now Roumored https://carnutchronicles.com/news/2025-dodge-charger-daytona-ice-powered-hellcat-killer-now-roumored/?utm_source=rss&utm_medium=rss&utm_campaign=2025-dodge-charger-daytona-ice-powered-hellcat-killer-now-roumored Sun, 04 Feb 2024 10:24:00 +0000 https://carnutchronicles.com/?p=1521 Dodge’s Surprising Turn: ICE May Make a Comeback with the 2025 Charger Daytona Rumors are swirling that Dodge might be bowing to public pressure and poised to release a groundbreaking internal combustion engine, set to outshine electric vehicles. The anticipated 2025 Dodge Charger Daytona is set to make its grand debut on March 5, marking the awaited successor to the Charger and Challenger models. Initially, Dodge shifted its focus solely to crossovers after bidding farewell to the Charger and Challenger. However, this narrative is about to change, as Automotive News reports that Dodge’s Matt McAlear hinted at the unveiling of

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Dodge’s Surprising Turn: ICE May Make a Comeback with the 2025 Charger Daytona

Rumors are swirling that Dodge might be bowing to public pressure and poised to release a groundbreaking internal combustion engine, set to outshine electric vehicles. The anticipated 2025 Dodge Charger Daytona is set to make its grand debut on March 5, marking the awaited successor to the Charger and Challenger models.

Initially, Dodge shifted its focus solely to crossovers after bidding farewell to the Charger and Challenger. However, this narrative is about to change, as Automotive News reports that Dodge’s Matt McAlear hinted at the unveiling of the Charger Daytona during the J.D. Power Auto Summit.

Described as the “next generation of muscle” by McAlear, the Charger Daytona aims to raise the bar, closely resembling the 2022 concept model. Teaser images have already offered a glimpse of the familiar muscle car, albeit with notable updates like revised bumpers, larger mirrors, and enhanced lighting units. Other tweaks include new door handles, a sturdier B-pillar, and a more angular license plate recess.

While the initial concept leaned towards electric power, there’s speculation that the production model might come with a twin-turbo 3.0-liter Hurricane inline-six engine, boasting outputs similar to the 2025 Ram 1500. Dodge remains secretive about specifics but confirms the Charger Daytona will ride on the EV-centric STLA Large platform, which Stellantis asserts can accommodate hybrid and internal combustion engines while maintaining performance.

Excitement mounts as Dodge hints at the platform’s potential to surpass the performance of existing Hellcat V8 engines, possibly achieving 0-100 km/h (62 mph) acceleration in the 2-second range. More details are expected to surface next month, but EV variants based on the STLA Large platform promise battery packs ranging from 85 to 118 kWh, offering an impressive range of up to 500 miles (805 km). Even so, were more excited to see the new ICE powered Hellcat Killer rather than another EV. Stay tuned for the unveiling on March 5!

Photos: Dodge/Facebook




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2024 Jeep Gladiator: Ignites The Awesome Fire It Needed https://carnutchronicles.com/car-review/2024-jeep-gladiator-ignites-the-awesome-fire-it-needed/?utm_source=rss&utm_medium=rss&utm_campaign=2024-jeep-gladiator-ignites-the-awesome-fire-it-needed Sat, 20 Jan 2024 09:01:00 +0000 https://carnutchronicles.com/?p=1131 The 2024 Jeep Gladiator: A Fresh Look and Enhanced Features In the ever-evolving world of off-road vehicles, Jeep continues to set the standard with the refreshed 2024 Jeep Gladiator. This rugged pickup not only undergoes a visual transformation with a striking new grille but also introduces exciting trims and features, making it a formidable force in the truck market. Jeep, an iconic brand synonymous with adventure and exploration, has a rich history deeply rooted in off-road capability. Established as a military vehicle manufacturer during World War II, Jeep’s legacy has transcended to become a symbol of freedom and rugged reliability.

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2024 Jeep Gladiator

The 2024 Jeep Gladiator: A Fresh Look and Enhanced Features

In the ever-evolving world of off-road vehicles, Jeep continues to set the standard with the refreshed 2024 Jeep Gladiator. This rugged pickup not only undergoes a visual transformation with a striking new grille but also introduces exciting trims and features, making it a formidable force in the truck market.

Jeep, an iconic brand synonymous with adventure and exploration, has a rich history deeply rooted in off-road capability. Established as a military vehicle manufacturer during World War II, Jeep’s legacy has transcended to become a symbol of freedom and rugged reliability. This heritage plays a pivotal role in shaping the design and performance of their vehicles, including the renowned Gladiator.

Building upon the success of the refreshed Wrangler, the 2024 Gladiator follows suit, introducing the Mojave X and Rubicon X trims. These additions bring robust enhancements such as steel bumpers and 12-way power-adjustable leather seats, elevating both style and comfort for off-road enthusiasts. Notably, the base 2024 Gladiator Sport now boasts a reduced starting price of $39,790, a welcome $1725 drop from the previous year.

The pricing spectrum for the 2024 Gladiator extends to cater to diverse preferences. Opting for the Sport S, a preferred trim for many, raises the starting price slightly over $40,000, settling at $43,290. For those seeking a blend of luxury and capability, the Rubicon and Mojave trims present a compelling choice at $54,890.

Jeep’s commitment to enhancing the off-roading experience is evident in the Rubicon lineup’s Mojave X and Rubicon X trims. Beyond aesthetic upgrades, these models incorporate practical improvements like steel bumpers and 12-way power-adjustable leather seats. The off-road prowess is further amplified with features such as a full-time transfer case and an integrated off-road camera, standard in the pricier trims. The X models, positioned at the top of the 2024 lineup, commence at $64,890.

The exterior refinements of the 2024 Gladiator extend beyond aesthetics. The updated grille imparts a subtle sophistication while retaining the pickup’s rugged charm. A notable shift in design strategy involves integrating the antenna into the windshield, addressing concerns of broken antennas during off-road adventures. Inside the Gladiator, the focal point of the refresh is the introduction of a state-of-the-art 12.3-inch touchscreen infotainment system, powered by the latest Uconnect 5 software.

The 2024 Jeep Gladiator not only embraces its rugged heritage but also propels itself into the future with a refreshed look and cutting-edge features. With a reduced base price, diverse trim options, and technological advancements, this pickup reaffirms Jeep’s commitment to providing enthusiasts with an unparalleled off-road experience.

Photos: Jeep




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The post 2024 Jeep Gladiator: Ignites The Awesome Fire It Needed first appeared on The Car Nut Chronicles.

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We Quit! All Big Four Automakers Bow Out of Superbowl https://carnutchronicles.com/news/automakers-out-of-superbowl/?utm_source=rss&utm_medium=rss&utm_campaign=automakers-out-of-superbowl Fri, 19 Jan 2024 04:28:10 +0000 https://carnutchronicles.com/?p=1184 Shifts in Super Bowl Traditions: Every Major US Automaker Stops Ads as Electric Vehicles Steal The Podium None of America’s four largest car manufacturers—Ford, Toyota, GM, and Stellantis—will showcase national ads for the first time in 23 years as they all pull out of Superbowl LVIII. Instead, foreign-owned companies like Kia and Volkswagen are filling the gap, attributing the absence of the Big Four to challenges in the U.S. automotive market. Sluggish consumer demand and high interest rates are pressuring these manufacturers to reduce ad spending. Car commercials during the Super Bowl have been a tradition, with Stellantis being absent

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Shifts in Super Bowl Traditions: Every Major US Automaker Stops Ads as Electric Vehicles Steal The Podium

None of America’s four largest car manufacturers—Ford, Toyota, GM, and Stellantis—will showcase national ads for the first time in 23 years as they all pull out of Superbowl LVIII. Instead, foreign-owned companies like Kia and Volkswagen are filling the gap, attributing the absence of the Big Four to challenges in the U.S. automotive market. Sluggish consumer demand and high interest rates are pressuring these manufacturers to reduce ad spending.

Superbowl Ads In 2023 Included RAMs “Premature Electrification” an attempt to make light of fears about the emerging EV market.

Car commercials during the Super Bowl have been a tradition, with Stellantis being absent only twice in the past 15 years. However, this year marks the first time since 2001 that none of the major American automakers are willing to pay the hefty $7 million fee for a 30-second spot, as reported by AdAge.

Chevrolet’s 2022 Superbowl Ad Featured The Silverado EV
(Photo: Chevrolet)

Stellantis, the parent company of Chrysler, mentioned a focus on preserving business fundamentals amidst the challenging U.S. auto market as the reason for their absence. Toyota, on the other hand, plans to “activate on the ground” with an engaging experience around the game, highlighting its status as the official automotive sponsor of the NFL. GM confirmed that none of its brands would advertise during the Super Bowl, emphasizing alignment with business priorities in media strategies. Ford did not provide immediate comments on the matter.

The auto industry, recovering from a tough 2023, faced a significant setback in its pursuit of Tesla’s dominance. Legacy manufacturers collectively invested approximately $100 billion in mass-market electric vehicle (EV) production by November. However, sales fell short of projections, customers reported reliability issues, and most EV models remained too expensive for the average consumer, despite tax credits.

Although none of the contacted companies explicitly cited the challenging 2023 EV market for the reason they are out of Superbowl ads, their earnings reflect the strain. Ford estimated a $4.5 billion cost for its EV division in 2023, and GM revised its EV production target downward, citing a slowing market. Even Tesla, the industry leader, reported its first quarterly loss since 2020 in the fall of 2023, facing a “moderate low-growth period.”

The broader industry outlook, marked by a 12% rise in American total auto sales in the previous year but still below pre-pandemic levels, further complicates the situation. Cooling consumer demand and manufacturing disruptions, including strikes and supply chain issues, paint a cloudy picture for the domestic automotive industry in 2024.

Out Of Superbowl Yet In With EV Strangleholds

Despite these challenges, this year’s Super Bowl will spotlight EVs, with Kia promoting its newly released EV9 SUV, and Volkswagen returning to Super Bowl ads after a decade, celebrating its 75th year of business in the U.S. Both companies have aggressively pushed their EV offerings, reporting over 60% annual sales growth as of October. However, they still trail behind Tesla, commanding 56.5% of the new EV market.

Beyond economic conditions, the timing might play a role in the Big Four’s absence, as Toyota, the NFL’s exclusive automotive partner, lacks major new product releases coinciding with the February 11 Super Bowl date. Morningstar analyst David Whiston notes that these ads are expensive, and Toyota might not have a vehicle needing such exposure.




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Shifts in Super Bowl Traditions: Every Major US Automaker Stops Ads as Electric Vehicles Steal The Podium None of America’s four largest car manufacturers—Ford, Toyota, GM, and Stellantis—will showcase national ads for the first time in 23 years as they all pull out of Superbowl LVIII. Instead, foreign-owned companies like…

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Stellantis Will Double Down, No More Auto Shows

Farewell to Showstoppers: Stellantis Drives Away from North American Auto Shows Stellantis has formally announced its withdrawal from auto shows throughout North America. They are citing the challenges posed by the current automotive market. This decision will notably leave a void in events that have traditionally served as crucial platforms…

Superbowl Car Ads Are Dead, Now What?

Stellantis opts Out of Super Bowl Ads Amidst Car Industry Challenges Automaker Stellantis, the parent company for Dodge and Jeep, has decided to skip their traditional Superbowl car ads this year, as confirmed by the company on Friday. The move is attributed to the company’s commitment to preserving business fundamentals…

The post We Quit! All Big Four Automakers Bow Out of Superbowl first appeared on The Car Nut Chronicles.

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Superbowl Car Ads Are Dead, Now What? https://carnutchronicles.com/news/car-superbowl-stellantis/?utm_source=rss&utm_medium=rss&utm_campaign=car-superbowl-stellantis Mon, 08 Jan 2024 17:04:19 +0000 https://carnutchronicles.com/?p=1015 Stellantis opts Out of Super Bowl Ads Amidst Car Industry Challenges Automaker Stellantis, the parent company for Dodge and Jeep, has decided to skip their traditional Superbowl car ads this year, as confirmed by the company on Friday. The move is attributed to the company’s commitment to preserving business fundamentals and navigating challenges within the U.S. automotive market. A spokesperson for Stellantis conveyed, “With a continued focus on preserving business fundamentals to mitigate the impact of a challenging U.S. automotive market, we are evaluating our business needs and will take the appropriate decisions to protect our North America operations and

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Stellantis opts Out of Super Bowl Ads Amidst Car Industry Challenges

Automaker Stellantis, the parent company for Dodge and Jeep, has decided to skip their traditional Superbowl car ads this year, as confirmed by the company on Friday. The move is attributed to the company’s commitment to preserving business fundamentals and navigating challenges within the U.S. automotive market.

A spokesperson for Stellantis conveyed, “With a continued focus on preserving business fundamentals to mitigate the impact of a challenging U.S. automotive market, we are evaluating our business needs and will take the appropriate decisions to protect our North America operations and the Company.”

In a statement to The Hill, they added, “In light of this assessment, we will not be participating in the Big Game this year.”

This announcement follows a similar decision by General Motors (GM) in November, reinforcing a trend of major automakers refraining from Super Bowl advertising. Reuters reported that Stellantis, the parent company of well-known brands like Jeep, Chrysler, and Ram, has traditionally utilized the Super Bowl for significant advertising efforts. Notably, a 30-second ad during the 2023 Super Bowl commanded nearly $7 million.

The decision by Stellantis and GM comes in the wake of both companies being targeted by the recent United Auto Workers (UAW) strike, which lasted six weeks. The strike concluded with both companies ratifying auto worker contracts in mid-November, approving a 25 percent wage increase and cost of living adjustments.

For General Motors, the UAW strike had a substantial financial impact, with estimated losses reaching $1.1 billion, primarily due to disrupted production. Stellantis, facing similar challenges, seems to be strategically reassessing its marketing approach, choosing to abstain from the high-profile Super Bowl advertising platform this year.

Only Ford And Toyota Remain, Unless other Car Superbowl Advertising Comes Into Play

As the automotive industry grapples with various challenges, including supply chain disruptions, market uncertainties, and labor issues, the decisions of major players like Stellantis to reevaluate advertising strategies reflect the dynamic nature of the sector. Truck and car Superbowl ads will be left to Ford and Toyota; even that may be lighter than in past years. The focus on preserving business fundamentals underscores the industry’s resilience and adaptability in navigating turbulent times.




Stellantis Will Double Down, No More Auto Shows

Farewell to Showstoppers: Stellantis Drives Away from North American Auto Shows Stellantis has formally announced its withdrawal from auto shows throughout North America. They are citing the challenges posed by the current automotive market. This decision will notably leave a void in events that have traditionally served as crucial platforms…

2024 Jeep Gladiator: Ignites The Awesome Fire It Needed

The 2024 Jeep Gladiator: A Fresh Look and Enhanced Features In the ever-evolving world of off-road vehicles, Jeep continues to set the standard with the refreshed 2024 Jeep Gladiator. This rugged pickup not only undergoes a visual transformation with a striking new grille but also introduces exciting trims and features,…

Superbowl Car Ads Are Dead, Now What?

Stellantis opts Out of Super Bowl Ads Amidst Car Industry Challenges Automaker Stellantis, the parent company for Dodge and Jeep, has decided to skip their traditional Superbowl car ads this year, as confirmed by the company on Friday. The move is attributed to the company’s commitment to preserving business fundamentals…

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Stellantis Will Double Down, No More Auto Shows https://carnutchronicles.com/news/stellantis-auto-shows/?utm_source=rss&utm_medium=rss&utm_campaign=stellantis-auto-shows Thu, 04 Jan 2024 02:43:11 +0000 https://carnutchronicles.com/?p=971 Farewell to Showstoppers: Stellantis Drives Away from North American Auto Shows Stellantis has formally announced its withdrawal from auto shows throughout North America. They are citing the challenges posed by the current automotive market. This decision will notably leave a void in events that have traditionally served as crucial platforms for brands like Chrysler, Dodge, Jeep, and Ram to engage with their audience. Over the years, these brands have enjoyed substantial success, thanks in part to their larger-than-life displays at auto shows, often featuring interactive activities that resonated with attendees. Even smaller marques under the Stellantis umbrella, such as Fiat

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Farewell to Showstoppers: Stellantis Drives Away from North American Auto Shows

Stellantis has formally announced its withdrawal from auto shows throughout North America. They are citing the challenges posed by the current automotive market. This decision will notably leave a void in events that have traditionally served as crucial platforms for brands like Chrysler, Dodge, Jeep, and Ram to engage with their audience. Over the years, these brands have enjoyed substantial success, thanks in part to their larger-than-life displays at auto shows, often featuring interactive activities that resonated with attendees. Even smaller marques under the Stellantis umbrella, such as Fiat and Alfa Romeo, reaped the benefits of heightened exposure at these shows, reaching potential customers. Many of who might not otherwise visit their dealerships.

What Does This Mean For Us?

The significance of Stellantis’ participation in auto shows goes beyond recent times, delving into the historical context of these brands’ presence at such events. Chrysler, Dodge, Jeep, and Ram have a rich history of captivating audiences with their showcases, from cutting-edge technology demonstrations to thrilling interactive experiences. Camp Jeep, for instance, was a perennial hit, allowing attendees to navigate mock off-road obstacle courses in Jeep vehicles. Similarly, Dodge’s engaging displays often featured families experiencing the exhilaration of riding in Hemi-powered muscle cars. They could speed down makeshift dragstrips. Who wouldn’t like that? These presentations were not merely about showcasing vehicles but creating memorable experiences that resonated with the audience.

Related: Dodge Viper Car Review: From Track To Cabin

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However, the decision to withdraw from these events is not entirely surprising. Stellantis had already skipped the Los Angeles Auto Show in November. Then, Consumer Electronics Show in Las Vegas this month. The company now leaves it to individual dealers to decide whether to participate in local events in their respective cities. Stellantis emphasized that its future involvement in auto shows will be evaluated on a “case-by-case basis,” reflecting a strategic approach aligned with the evolving dynamics of the automotive industry.

Leaving a Void in Automotive Spectacles

This development sparks broader reflections on the relevance of larger auto shows, particularly in the context of today’s predominantly digital world. While these events still offer the advantage of allowing potential buyers to experience vehicles in person, the increasing trend of brands connecting with consumers through digital platforms or exclusive gatherings challenges the conventional role of massive trade shows. The shift from media spectacles and large-scale events to more targeted and personalized interactions signals a transformative moment in how the automotive industry engages with its audience. We unfortunately see this trend continuing in the future. However, there looks to be a silver lining as smaller independent automakers begin to take their spots.




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Stellantis Will Double Down, No More Auto Shows

Farewell to Showstoppers: Stellantis Drives Away from North American Auto Shows Stellantis has formally announced its withdrawal from auto shows throughout North America. They are citing the challenges posed by the current automotive market. This decision will notably leave a void in events that have traditionally served as crucial platforms…

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